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Castelo Branco / Un día perfeito a poucos passos

Castelo Branco is a Portuguese city with an excellent architectural heritage and an attractive gastronomic and cultural custom, as well as being located in a strategic place for the influx of Spanish tourists.

At Factor Ocio we observed that the large number of resources they had were not being properly exploited, being convinced that we could make the area an attractive tourist destination and thereby contribute to the economic growth of its inhabitants.

So in April 2014 we prepared a proposal with the objective of developing an effective media plan for the positioning of products and tourist resources related to the study destination.

Subsequently, we executed the project by launching promotional, advertising and marketing actions, thanks to which the number of travelers, overnight stays, and ultimately, the degree of notoriety of the “Castelo Branco” tourism brand has increased significantly.

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